NIKE GOLF
Product
2014

Roles: Art Direction, Copywriting, Video Editing, Motion Design, 3D Modeling

Stop losing golf balls

It’s a pretty ridiculous thing to think about, really. Out of all the sports, golf has the largest fields and the smallest balls. A player is inevitably going to lose their golf ball. That’s where Nike steps in. The idea is simple, put a chip in a golf ball that syncs to your smartphone. Through GPS tracking, you’ll never lose it again. Additionally, the chip collects data on how you hit to provide information on how you can improve your swing. Click the video below to see the demo.

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