Roles: Art Direction, Copywriting, Video Editing, Post Production
How it works
1) The customer scans the mannequin’s virtual QR code with their smartphone.
2) The person is directed to the Zara app or prompted to download it and the mannequin is detected.
3) The customer selects the new clothes and/or the new model.
4) Data is sent to Zara and used to help stock that store.